INDIVIDUAL
PR SERVICES
If you already have a PR team or are just looking for help with some individual components of your PR program, we can help.
Press Release Writing
There is an art to writing effective press releases that will be noticed (and acted upon) by journalists. That is why we use former journalists and professional writers to quickly and efficiently write press releases that contain just enough of the right kind of information without droning on and on and on.
Depending on your needs and budget, you may want to consider writing more than one press release when you have a new product or development to announce. By targeting press releases specifically for niche media groups, you increase your likelihood of getting noticed. For example, an organic food product would benefit from a press release written and targeted at food editors, as well as a press release targeted at fitness editors.
The Press Release Writing service is $299 for the first press release; all related releases for the same product are only $199.
Press Kit Creation
No matter what the size of your company, you need an editor-friendly press kit if you want to be taken seriously by the media. These materials have dual use - you can send them via hard copy to editors or simply post them on your Web site in your media room. Don't have a media room? We can help with that too!
The press kit package includes:
Pitch Letter - A brief letter introducing your company and product to your media list. Each pitch letter is created to work with a mail merge format, allowing you to customize your letters easily and efficiently if you so desire.
User Testimonials/Quotes - We will contact existing customers to gather three testimonials that can be instantly pulled from your materials (or featured on your Web site). The media is looking for interesting, unique and credible testimonials and quotes because it helps them do their story-telling that much better.
Story Idea Central - This document will include between three and five interesting story ideas for editors. This allows you to focus the message of your press release and not muddy it up by trying to squeeze too many other competing ideas into it. By providing story ideas for editors and reporters, you are increasing the likelihood that they will write about your company and/or products. We will also include ready-to-ask questions to help reporters get the ball rolling.
Company Bio - We will develop pertinent information about your company and founders, so it's available to journalists in a concise and factual manner.
The cost of the Press Kit Creation service is $899.
Order the press release writing and press kit development together for $999 - a savings of almost $300 if you ordered both separately.
Product Photography
Many companies do not have the resources internally to create professional, clear high-resolution jpegs of their products. It's no secret that including these types of photographs greatly increases the likelihood of coverage, as a picture can often tell a story better than words. If you don't have existing professional images of your products, we can coordinate the professional photography of your product through a leading specialist in this field. Through this service you will receive high-resolution, white-background images perfect for press release distribution.
The Product Photography service is $299 for three images, plus shipping.
Graphic Design
Does your logo or Web site need a facelift? Or are you looking for ways to extend your brand through new banner ads, t-shirts or other specialty products? Whatever the task, we can manage a campaign to deliver a design that suits your needs. We develop the creative brief and work with a global network of designers to provide you with a wide range of options and ultimately a design that looks and feels just right!
Logo design is $499
Web site design (home page and content pages) is $999
Banner ad design is $199
Stationary design is $499
Other needs not listed? Just ask!
